The "Big Pizzeria Turnaround"
How Chef Sam turned his Pizzeria around and exploded his daily sales using some clever digital marketing strategies.
Part 1:
The Best little "Failing" Pizzeria we've ever been to.
This is Sam.
(a cartoon version of him anyway)
Sam is an amazingly talented chef that Ben (one of our marketing experts) met a few years ago when he happened into Sam's pizza parlor when he was on a trip for work.
Ben had just gotten out of a meeting and was starving and only had about 30 minutes before his next meeting was ready to start. It was around lunch time and when Ben walked out of his hotel he was looking for the closest thing nearby to grab something quick so that he could get some food and get back to his meeting room on time.
As Ben walked out the hotel, he spotted Sam's pizza spot and walked in. Considering that it was around 12:30 PM on a Thursday and there were only a few customers in the pizzeria, Ben was guessing that this wasn't going to be his best meal ever.
Ben thought, "Oh well"...
He needed food and it was either this or nothing. So Ben ordered a slice of the pepperoni and had it and a drink within just a few minutes. He sat down and took a bite and...
"HOLY COW"
As Ben describes it, this was one of the best slices of pizza that he ever put in his mouth and he was not exaggerating. He gobbled it down in record time and quickly ordered another one (don't judge!!! Ben doesn't run into pizza like this everyday, and he really likes pizza).
As Ben was sitting there enjoying his second slice, he was puzzled.
The pizza was amazing, but here he was at lunch time, on a Thursday, and the place is dead? Ben, thought, what gives?
Being a marketer and lover of all things entrepreneurial, Ben went up to the person that had taken his order and told him that this was one of the best slices of pizza he ever tasted, and asked how in the heck weren't they slammed with business right now?!?
It turned out that the person who took Ben's order was Sam, the owner and chef at the pizzeria.
Sam told Ben that he had opened up his doors about 6 months before and while he had gained some very loyal customers over the past months, he also had made a grave error.
When he opened the doors of his pizzeria, he hadn't correctly accounted for all the competition in the area and he was having a terrible time getting the word out to get people in the door the first time.
He was nearly in tears as the 10 minute conversation was wrapping up. He told Ben that he was afraid he wasn't going to make it and that his restaurant felt like it was slipping from his hands.
Ben told him that he had to get to a meeting but that he would be back later and asked Sam if had some time to chat later that night close to closing time. Sam agreed to meet Ben at 9 that night at the restaurant and Ben left and went to his meeting.
Over the next few hours, Ben felt himself get more and more excited. He thought, this restaurant was amazing. It just needed a little marketing push and Ben knew exactly what that push was because he has helped lots of businesses like Sam's before.
As promised, Ben returned to restaurant that night around 9PM. They sat down and Ben laid out the following digital marketing plan that we've been using to help businesses like Sam's, and Sam agreed to give it a shot over the next few weeks inside of his Restaurant.
The Pizzeria Review Explosion Strategy
We wanted to keep things simple for Sam in the beginning so we recommended a strategy that wouldn't add additional work to his plate. This strategy leveraged the fact that his existing customers loved him and made it easy for those customers to send a ton of new people his way.
For this reason, we decided to focus entirely on getting Google Reviews from his existing customers.
This would instantly boost his business from several angles.
A) The "Back up what I said" Psychology Trick.
Getting his best 20 customers to leave him a glowing review would open up an easy way for them to think about why they loved Sam's Pizza. Once they put it into words, it would instantly lock them in psychologically to wanting to come in more often (getting a customer to say out loud and publicly recommend a place leads to them visiting and buying more often to back up what they had said in their review).
B) The Review to Google Ranking Boost Trick.
Those reviews would be posted online instantly. Doing that would send a clear signal to Google that something important was happening at that local business. This would cue the search engine's algorithm to rank Sam's establishment higher in the rankings when people searched for important terms like "Pizza".
C) The Review to Facebook Leverage Trick.
Once we had those reviews on Google, we could instantly turn them into social media post on Facebook. Posting that kind of content would trigger Facebook to show Sam's place in the Facebook Search rankings. Most people don't even realize that Facebook is a major place that people "search" for businesses when they are in a new area. Leveraging Facebook would lead to a ton of new business once we triggered the algorithm with our new post.
D) The Review Chain Reaction Trick.
The customers that came in from those early wins would in turn be asked to review Sam's pizzeria themselves. This would trigger a chain reaction that would continue to grow exponentially.
The trick to all of this was to make it incredibly simple for Sam to ask for a review and for people to give him review without having to jump through too many hoops (this is where alot of restaurants miss the boat.
So...
How did we make it easy for people to leave reviews for Sam?
This is how it would work...
Part 3:
The Results for Sam's Pizzeria
Within a few week's of Sam implementing the Google Review Tap Cards, he started to see traffic pick up in his store from his existing customers coming back more often (and bringing more friends and family when they did).
Within four week's the Google and Facebook algorithm changes started to take effect and lots of new faces started to come through the door.
As Sam and his now growing staff repeated the techniques, his 4 and 5 star reviews started to explode, which compounded on top of each other.
Within a few months, Sam's pizzeria was off to the races and it's been thriving ever since.
Part 4:
Do you know a business that you'd like to grow fast and want to use our "Google Review Tap Card" strategy starting as soon as next week?
Our team loves helping businesses grow and we specialize in small business marketing.
The Best Part?
You can get started with your own set of Google Review Tap Cards to use this strategy for around $100.
Use the Contact Us button below to reach us.
We'd be glad to hop on a call and get you set up with your own "Google Review Tap Cards" and get you the same kind of results Sam got.
Tim Dini
Owner at TapCards.ai
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